New Home Sales Coach Websites

Important Roles New Home Sales Websites Play in Marketing

Have you ever asked yourself whether or not your website plays an integral role in your home builder business or a weak link? According to Rick Storlie of New Home Sales Coach, your website has a specific job description as well as benchmarks that indicate whether or not it is underperforming. Read on below to learn more.

New Home Sales Online Prospecting Tool

The first responsibility of your website is to go out into cyberspace and discover prospects for you 24 hours a day, 7 days a week.   This can be achieved via real estate search engine optimization, from a company like Big League Search, integrated onto the website itself and then constantly maintained and updated throughout.  Aside from being an actively managed SEO campaign, the site should do well on organic search.  How much do you think your website traffic is being generated from organic searches? Simply put, the more traffic that it organically pulls in, the less money you need to cough up for marketing.  A well-thought out real estate marketing strategy should include a balance of traffic from organic search, online postings, search engine marketing, internet PR and website referrals.

Converting Passive Visitors to Active Leads

If your sales team has conversion standards that they need to comply with, the same should be true for your website. The conventional conversion rate computed as the number of people who provide contact information divided by the sum of unique website visitors should somewhere be in the region of 1% to 3%.   This means that for every 100 visitors, only about 1 to 3 is converted to a lead.  Your real estate website should be converting somewhere in the region of 10% or higher which equates to 10 new leads for every one hundred visits without any increase in ad budget. An actively implemented A/B testing program may increase this even further thereby lowering cost per lead and overall marketing expenditures.